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Virtual water cooler improving the quality of life for remote workers.

Luis Barroso

  • Description of the idea

    RootLo is a mobile application helping companies and employees to successfully navigate the structural shift in where work is done. RootLo App is a virtual water cooler creating a space for remote employees to collaborate and build culture. With the ease and engagement of a social media platform - we meet our users at the intersection of work and life - providing the tools necessary for remote workers to fully engage with their company, while simultaneously improving their daily life.
  • Why is the timing right for your idea?

    It's estimated that four times more people will work remotely post-pandemic. Simply put, remote work is the future. However, the last year hasn’t come w/out challenges. Companies are pondering how to keep employees engaged and maintain culture. Employees are questioning work-life balance and learning how to network digitally. Today there are siloed solutions on the market - RootLo is the only holistic solution helping companies and employees to navigate these challenges and lean into the advantages that come alongside remote work.

  • What is your competitive advantage?

    RootLo App is curated by remote workers, for remote workers. Collectively, our founders have over 40 years of remote work experience across different industries and positions. We’re passionate about the flexibility that remote work can provide employees and companies, while yielding numerous benefits for our communities. With this in mind, we created RootLo to address a need that our team has all encountered individually - improving the work-life of remote workers around the world.

  • What will you do with $10,000?

    In the last 6 months we have been testing the market and defining our ICP. After this analysis, we plan to use the prize to execute the following go to market strategy: - Grow our B2C community from 7.5k to 150K in 6 months. - To earn 7.5k users we spend $600. - At this point, without closing any B2B deals and only based on partners and advertising revenue, the business is self-sustaining.